When you sit down to design a custom box, it's easy to be intimidated by all those blank sides (there's six, count 'em!). But before you just slap your logo on the top and call it a day, take a look at these five tricks of the trade for adding a little extra design oomph to your custom box.
1. Consider continuous printing around the edges of your custom box.
A box isn't like a flat piece of paper—it may be square, rectangle, pizza-shaped, or even pillow-shaped—and you can use its 3-D shape to your advantage when designing a box. Continuous printing around the edges allows you to wrap a photo, design, or text around one or more edges for an arresting look. Think of your dsign like wrapping paper going around the box shape and get creative with any of your design elements.
2. Use a different color inside and out when designing your custom packaging.
One of the fun things about custom-designing a box is you get to use color—as much of it as you want, as there's no added fee for more color with Distinct Packaging. That said, to keep things tasteful, consider printing a color on the inside of your box that contrasts to the color on the outside of your box. If you've used touches green on the outside of your box, for instance, you could use a wash of green on the inside. Take a look at the color wheel for ideas on integrating complementary colors, as well.
3. Integrate patterns into your custom box design.
Patterns catch the eye and draw attention to your box. Chevron, stripes, polka dots, a repetition of a shape that's integral to your brand or look could be just the boost your custom box needs. Consider using an "irregular" pattern like paint splatter, falling snowflakes, or zebra stripes too. And always think about tying the pattern back to your product—if you're selling honey, a honeycomb pattern makes sense, for instance, while lipstick kisses might work for a cosmetics brand.
4. Only use fonts on your custom packaging.
When you've got the choice of photos, patterns, colors, and fonts, it can be easy to get carried away. Consider only using only a single design element—typography—for a standout box. Whether you print your type in white on a dark background or choose black type on a brightly colored background, type plus a touch of color may be just the thing to get your box noticed. Of course black type on kraft brown is a smart choice for brands with a DIY aesthetic.
5. Design your custom box around the seasons or a product release.
A red bow for the holidays, a pattern of beach balls for the summer, your logo printed in warm browns and rich yellows for fall. Whatever the season or product you want to highlight, consider putting it on the outside (or inside!) of your box. Getting packages should be fun for your customers, and so should discovering what your packaging looks like each and every season.
For more packaging design ideas, check out Brand Yourself and Your Box With a Single Color, Rules of Color When Designing Custom Packaging, How to Create Cool Designs on Distinct Packaging, and Mistakes Not to Make When Designing a Box.
When you design custom boxes and packaging with Distinct Packaging, you get the benefit of our 3-D preview. That technology means you can see your box from every angle whenever you want. It's one more way Distinct Packaging works with our customer in mind. Get started on your design today.