5 Ways to Brand Your Shipping

February 12, 2019 by Erin Behan

The work of building your company and boosting your brand doesn't stop when a customer clicks "purchase." Once the sale has been made, there's the business of getting your products to your customers safely — and to exceed customer expectations while doing so. Properly done, your shipping experience can be the exclamation point on your branding and create loyal customers who will come back again and again. We've got five ways to make sure your shipping gets the right kind of attention for your brand.

custom shipping boxes

1. Use a Custom Shipping Box
Gone are the days when only big, established companies had access to creative, custom shipping boxes. Advances in digital printing technology mean that small- and medium-sized businesses can now print high-quality, affordable custom shipping boxes on demand without ever walking into a print shop.

Distinct Packaging specializes in a seamless custom-box ordering experience. It's all handled online, but with the added bonus of U.S.-based customer service when you need it. Boxes come in a variety of shapes, sizes, and finishes; just pick the one that's right for your business. The sky's the limit as far as customization: Print on the outside and inside of the box with no limit on color or coverage area. The cost of your boxes updates in real-time, and there is an integrated 3-D preview so you know exactly what you're ordering and its price.

2. Use Interior Boxes
Once a box arrives at your customer's doorstep, your brand experience still isn't over. Unboxing the product is all about presentation, and that means you can't stop with only the box delivering a wow-factor. As the shipping box is opened, you want your product's presentation to represent your business and your brand.

Interior packaging is one way to make sure your product looks its best, and there are several ways you can go with interior boxes. Small gift boxes made from paperboard (a cardboard that's thinner than a typical shipping box) keep your products neat and tidy during the shipping process and help add to the unboxing anticipation.

Distinct Packaging offers an array of paperboard gift boxes in sizes and types that can help you stand out, including fold-up boxes, gable boxes, pillow boxes, tuck boxes, and golf ball sleeves. Each can be customized on the outer flaps with fonts, colors, and artwork to match your brand and style. All styles, save the golf ball sleeves, come in multiple sizes too, with the possibility of custom shapes and sizes too. The packaging works for nestling gifts in stronger shipping boxes, as well as for event and wedding favors, retail display, and food packaging.

For even more customization, you can work with Distinct packaging to add extras, such as interior boxes sectioned off for individual products, a popular option if you're shipping multiple smaller items like beauty products. Or, Distinct Packaging can help you design boxes that are sectioned out to perfectly fit the product, a la the iPhone. For custom interior boxes, Distinct Packaging can create box inserts and dividers. Visit Distinct Packaging's Custom Projects page to get started.

3. Use Interior Wrapping
While using an interior box is one way to get customers excited about opening their package, another simpler and less expensive idea is to use custom paper gift bags. Or, for a bag that won't head right to the recycling bin, try a custom-printed reusable tote from Printful. It'll have your brand name schlepping groceries all over town.

To simplify further, another way to improve the unboxing experience is to wrap the product in coordinating custom tissue paper, which you can customize at Distinct Packaging. To really tie it with a ribbon or bow, choose a color or look that matches your brand identity.

4. Use Custom Shipping Tape
Why tape up your box with plain old clear or brown shipping tape when there are so many choices that can add a little bit of fun to your packaging? And it's not just about a splash of color, as custom shipping tape can be printed with your name or logo in a variety of tape styles and colors. Sticker Mule offers custom packaging tape that makes it easy to add an extra bit of branding pizzazz to your shipments. The site sells custom stickers too, everything from die-cut stickers to clear ones and even bumper stickers.

custom mailer boxes

5. Use Custom Mailer Boxes
Subscription companies often use sleek mailer boxes to send out their products for several reasons. For one, lift-the-flap design makes for a smooth, clean, premium unboxing experience for the consumer. On the company end, using a durable but just-big-enough mailer box could save money on shipping costs and also helps to reduce the amount of inner packing material necessary. To make sure your brand message gets across loud and clear when you're using a mailer box, you'll want to order a custom mailer box.

For fast turnaround time, try Distinct Packaging, which will print and ship custom mailer boxes within 10 days of receiving an order and offers unlimited customization for both the inside and the outside of mailer boxes. The company stocks a variety of finishes and sizes and offers an online design tool, which will take you from blank box to branded box in minutes. For tips on design, check out How to Create Cool Box Designs or have one of Distinct Packaging's designers create one for you.

How Much Does Custom Printing Cost?
The cost of custom printing varies from vendor to vendor and, in some cases, depends on the amount of color or customization you need. For instance, at Distinct Packaging, there is no limit on colors or coverage on the outside of the box, but if you want to print inside the box too, there is an extra charge. Some vendors offer instant pricing, while others will receive your creative assets and other variables and offer a quote. Keep in mind that most every custom printing site offers discounts for bulk purchases. Whether it's custom packaging tape, custom gift bags, or custom boxes, you'll pay less per item if you order more.

How Do I Get Started?
To get started on customizing your company's shipping experience, you'll want to choose the right box material. Check out The Right Shipping Box Material for Your Brand for more information on which type might work for you. Then you'll want to pick a custom packaging site, like Distinct Packaging and design your box. You'll be amplifying your brand and creating a memorable unboxing experience in no time.
Erin Behan

Written by Erin Behan

Erin Behan is an L.A.-based writer and editor who considers fine paper one of life's little pleasures.


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