Boutique Hotel Harnesses the Power of Custom Packaging

July 16, 2019 by Erin Behan

When Jennifer Regan, director of brands and marketing at the hotel management company LodgeWorks, set out to add "pizzazz" to the Archer Hotel's most recent holiday thank-you gifts, custom Corkcicle drink canteens, she knew she wanted to take a branded approach. Her creative spark was to use custom packaging to highlight the boutique hotel's distinctive black and white branding.

Archer Hotel Custom Boxes
Photo Credit: Archer Hotel

"Instead of putting the gift in a plain bag or a box, we wanted to bring it all to life with beautiful packaging," Regan says. That decision kicked off a hunt for a trustworthy custom packaging company that was easy to partner with and that delivered the high-end results that reflected the Archer brand.

A Google search led the LodgeWorks team to Distinct Packaging. After reaching out to the custom packaging company and getting to speak with someone directly, "we quickly gained trust that Distinct Packaging would be a good fit for our custom box needs," Regan says.

It was the combination of an easy-to-use design technology with accessible, human-centered customer service that sold Regan on Distinct Packaging.

Regan says that she and the team had no problem uploading their design template directly into the design tool, but they did find one pleasant surprise once they got into the tool—the 360-degree preview. "We loved being able to see the real-time rendering," she says, and notes that everyone involved "appreciated being able to select any size and see the rendering."

That the "incredible" team at Distinct Packaging "made sure that our file was perfect" was another big benefit, Regan says, adding that LodgeWorks had easy access to customer service whenever they needed to talk to someone. A customer service representative worked with her to ensure "that everything on the box was centered and there weren’t any marks showing or anything like that. It was really nice to have human reassurance that the file was uploaded properly," she says.

Archer Hotel Custom Boxes
Photo Credit: Archer Hotel

The ease of assembly was another win for Regan, who put in an order for 700 boxes. "I probably assembled 400 myself," she says, noting that a mailer box was a good choice both for its quick assembly and economical price.

The flexibility of Distinct Packaging allowed Regan and her team to meticulously plan every aspect of the box, making sure it was the right size to hold the gift, plus fit their custom thank-you card, and that it was wide enough for the shipping label.

"Throughout the process, we experience informative, timely, and courteous support," she says. "We were pleased from the get-go—from the initial response to the end of the delivery of the boxes," Regan says.

So much so, that Regan created an additional custom box for another LodgeWorks promotion, the second in six months, this time for its New York hotel.

"We would highly recommend Distinct Packaging to anyone looking to wow their customers or clientele."

To create a custom box for your business, head to Distinct Packaging and pick your box size and type and start designing—it really is that simple. Choose from among corrugated boxes, gift and favor boxes, tissue paper and gift bags, and beverage carriers and coasters in a variety of shapes and sizes, including custom sizes.

Want help on a custom project? Looking for a packaging designer to pull everything together? Or simply want to discuss your options? Email or call (877) 464-1959, Monday through Friday, 9AM-5PM EST, to talk to someone at Distinct Packaging about out how custom packaging can boost your business.
Erin Behan

Written by Erin Behan

Erin Behan is an L.A.-based writer and editor who considers fine paper one of life's little pleasures.


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