No matter if your business is based in a big city or a small one, capitalizing on your roots can increase your sales and inspire your branding and package design. There are plenty of reasons why consumers prefer to buy local, but the big one is because money spent in a community tends to stays there. About $68 of every $100 spent locally stays in the community, verses $43 for a non-local business, according to Michigan-based Local First.
A business that shows pride in its roots demonstrates that it's an integral part of its neighborhood, city, community, or state. Area residents like to buy local to show home-grown pride, while out-of-towners buy as a reminder of just how amazing that corner of the world really is. Communities such as Asheville, N.C., have even banded together to create a marketing campaign to boost local businesses together.
To get your creative juices flowing, we've rounded up examples of how to integrate your location into your company or event branding and packaging. No matter your reason for doing so, don’t be afraid to shout your locality loud and proud.
Photo Credit Canyon Coffee
Use local geography as design inspiration.
Nature can be a great source of design inspiration. LA-based Canyon Coffee uses the shape of a local canyon as the centerpiece of its branding and packaging. Prominent on its bags of beans and its box of instant coffee is a gold line, which mimics a local canyon's shape. The shimmery line runs across the organic coffee company's packaging, which is otherwise understated with a white and brown kraft background.
North Drinkware, on the other hand, incorporates topographic details into its products directly. Each of its hand-blown glass tumblers takes literal inspiration from the mountains: the shape of famous U.S. mountains are molded into the glass base for a striking look when filled. The custom outer packaging for the drinkware takes an understated approach; the rounded kraft containers are printed with the name and location of the mountain tumbler inside. Made in Portland, the glasses from North Drinkware pay homage to ranges across the U.S., in Oregon, Washington, Colorado, California, and Vermont.
Photo Credit Wilder Condiments
Highlight your product’s origins on your packaging.
Even if your business' physical location doesn't directly relate to your product, using your hometown or home city as part of your branding and on your packaging is a great way to highlight that you’re proud of your roots and perhaps transfer people’s love of their city to your product too. Brooklyn Bedding takes inspiration from the city of its birth and prominently displays its moniker on its compact mattress packaging, while Santa Cruz-based Wilder Condiments prints its state of origin on the side of its boxes of specialty mustards.
Photo Credit The Pita Post
Promo your city and have a little fun in the process.
Don't forget to have fun with your "Made in ____" labeling. The mobile food truck, The Pita Post, out of Detroit has created a to-go box that'll have you smiling. It's shaped like the mobile trucks that serve its overstuffed pitas, and its motto, "Stuffed in Detroit," is written across one side. Be proud of your home, whether you go with "Made in," "Stuffed in," or your own equally creative take on the phrase that's perfect for your business.
Create a special line of products that celebrate (and perhaps even benefit) your city.
Ballast Point, a noted San Diego brewery, recently debuted Made in San Diego, a kolsch-style beer that’s perfect for the warm weather SoCal sees almost year-round. The new beer benefits the San Diego Regional Economic Development Corporation, with the brewery donating 50 cents for every case of the beer sold to the EDC Foundation Entrepreneurship Fund. "It's our way of supporting San Diego's small businesses, just like we've been supported by our local community for over 20 years," the company says of the charitable venture.
Feeling inspired? To create custom packaging that celebrates your business and your city, head on over to Distinct Packaging where you'll find a variety of boxes just waiting to be customized, including mailer boxes, shipping boxes, gift boxes, and beverage carriers. Go from a blank box to a customized one in minutes thanks to our easy 3D design tool—and all boxes ship within 10 business days of an order placed, with no minimum order.
For more on how custom packaging can help boost your business, visit How Custom Packaging Can Save Your Business Money.