Distinct Packaging Helps Put 'Pup Star: World Tour' in the Spotlight

June 5, 2018 by Erin Behan

When Jill Goldstein at JGoldsteinPR in New York City needed to promote the newest installment in the kids' Pup Star movie franchise, Pup Star: World Tour (2018) for Air Bud Entertainment, she knew she needed something that would grab the attention of mommy bloggers, their kids, and maybe even their pets.

Pup Star World Tour custom box

Goldstein settled on sending an international culinary kit to influencers through the mail to help promote the movie, which follows the popular band of singing dogs around the world ("World Tour" is the third installment in the series), but she wasn't sure exactly how to package it all together for maximum wow.

Sending the goodies to online influencers, everything from a whisk to a recipe book to dog treats, in just any old box wouldn't do.

That's when her team started searching online for a custom print for packaging company that had the capacity—and responsive customer service—to create the perfect package for her promotion on a tight deadline.

"We really lucked out" to find Distinct Packaging, Goldstein says. After making contact and talking with Distinct Packaging team about the company's offerings, Goldstein had her aha-moment.

"All of the sudden I had an epiphany of what I wanted the promotional box to be, and Distinct Packaging just did an amazing job. I sent them samples of what I wanted it to look like, and artwork to put it on the box, and they just took it to the next level," she says.

That the Distinct Packaging team was able to design, proof, print, and deliver the boxes in seven days was no small feat, Eva Ginsberg of Distinct Packaging says. Most custom box orders are shipped within 10 business days of being received, but "we made it happen,"" she says "because we're not satisfied until our customers are."

While Goldstein says she was 'really happy' when she saw the JPEG preview of the boxes, which were made to look like vintage suitcases plastered with stamps from various cities and photos of some of the pup stars, it was holding the final product in her hand that really sold Goldstein on Distinct Packaging.

"When the boxes came in, and I put one together, I couldn't believe it. How high quality it was. How perfect the design was. I was very, very impressed," she says.

The bloggers who received the boxes, complete with a pop-out handle just like a real suitcase, were equally impressed with the custom packaging job:

"I can't believe I forgot to take a photo of the box. It looked like a suitcase. It was so cute! I actually gave it to a friend to give to her daughter to use when she dresses up (and to store her dress up clothes in)."" —She Scribes

"These goodies all came in a super cute box that looked like a suitcase who added to the fun." —Tiffany Reviews

"If watching the movie wasn't enough to get the girls excited about Pup Star, they were also sent a cute cardboard suitcase a couple of weeks ago."" —Inspired by Savannah

In fact, some of the bloggers liked the boxes so much, they couldn't throw them away, according to Goldstein. Some decided to use them for storage, others decided to keep toys in them—and all because "their kids did not want to let go of the boxes."


Unboxing video by Week99er

The boxes made an impact on her client, Air Bud Entertainment, and its partners, too, she says, all of whom were impressed with the copies they received.

The response was so favorable that JGoldstein PR has "already decided that we're going to do a similar campaign around the holidays," Goldstein says. "I wouldn't go anywhere else. It was just a positive experience."

Making box of your own on Distinct Packaging, whether as part of an influencer kit for press or simply because you need mailers for your product, is surprisingly simple.

1. Go to Distinct Packaging and pick your box type and size.
2. Customize your box using our online tool, or download a PDF and work offline.
3. Finalize your design and place your order.

If at any point in the process, you need a hand, Distinct Packaging is there to help. Call the toll-free number (877) 464-1959, Monday to Friday 9 a.m. to 5 p.m. EST; email support@distinctpackaging.com; or, fill out a Request a Quote form.

For more tips and tricks on designing the perfect packaging, check out 5 Design Ideas to Make Your Custom Box Stand Out.
Erin Behan

Written by Erin Behan

Erin Behan is an L.A.-based writer and editor who considers fine paper one of life's little pleasures.

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