When the Valentine's Day shopping crush hits your business, you want to be prepared. We've got 5 tips to ensure your Valentine's Day gift orders will go out the door without a hitch, from ideas on planning your marketing in advance to the easiest way to design and print custom packaging for your business.
Plan Your Specials
If your business has been through Valentine's Day before, check your sales numbers from previous years to see when customers started buying and what they bought, and to look for any patterns you can replicate and build on. Identify the items you think will be hot this season, and offer a special price, shipping deal, or other add-on to bump sales. You'll need to plan a marketing campaign around your promotion, which might include emails to your current customer base, social media posts, and other advertising buys.
Check Your Stock
If you're planning a big marketing blitz around Valentine's Day, you'll want to make sure you're stocked up on product. Be especially conscious of colors or styles that might trend as romantic or good for gifts of appreciation and love. It's also important to check your stock of supplies and shipping materials. Are you set with tags, business cards, inserts, packing materials, tape, labels, and boxes?
Set Customer Expectations on Shipping
It's best to set a clear order cut-off date for when products can be delivered in time for Valentine's Day. Consult your shipper's guidelines on delivery time and consider that factors like weather can impact deliveries in the dead of winter.
Do Something Extra
Your customers likely have a lot of choice in where they buy goods. By adding an extra incentive such as free gift-wrapping, free upgraded shipping, or free returns you can entice people to buy from your business over that of a competitor. While you're going the extra mile, consider including a handwritten thank-you note or adding an unexpected sample or two of your product or a branded item, like a tote bag, bottle opener, or pen, as a special thank-you extra.
Customize Your Packaging
To really make your Valentine's Day shopping and shipping experience stand out from what your customers usually experience, try branded custom packaging. As a nod to Valentine's Day, you might add hearts to your usual box, print "shipped with love" on an inside box flap, or design a red and pink ribbon and bow to wrap around the box. Distinct Packaging is a one-stop custom packaging shop where you can design and customize a variety of box sizes and types online in just a few easy steps. There's no minimum order, so you can order exactly what you need for Valentine's Day shipping, and the cost is always clear.
Try Distinct Packaging for your custom box needs around a holiday or any day.
With proper planning, your Valentine's Day gift orders will ship out without a hitch, and your customers will fall in love with your brand and service. Get started on your custom Valentine's Day gift and shipping boxes today.