Can limited-edition custom boxes boost your business? Indeed they can. The payoff from an investment made in custom packaging can be big, and limited-edition custom boxes have the added allure of cashing in on people's FOMO (fear of missing out).
First and foremost, custom packaging drives repeat business. More than half of surveyed consumers who bought beauty products identified gift-like packaging as an element that makes the brand seem more upscale and/or that adds excitement to receiving and opening the package, according to a 2018 Dotcom Distribution Survey. That's similar to past years, as in 2016, forty percent of shoppers said they would be somewhat more likely or much more likely to purchase from a retailer again if they ordered a package online and it came in a gift-like or premium package.
Making packaging limited edition ups the buy-now factor even more. There's a reason time-honored brands such as Coke, Nike, and others create limited edition merchandise, and you can apply that same motivation to limited edition custom packaging—indeed the two often go together.
To get your creative juices flowing, we've identified five ways to tie-in limited edition boxes to your current sales and marketing strategy. And don't miss our other popular blog posts on the topic, like 5 Design Ideas to Make Your Custom Box Stand Out.
1. Limited Edition Seasonal Boxes
Designing a box around a major season or holiday, be it summer, Mother's Day, Christmas, or a date that resonates with your product is one of the best ways to encourage your customers to buy now—and possibly even pay more for a premium box, especially if it's being delivered as a gift.
A few seasonal boxes that play on the season or holiday that you can use as inspiration include this smartly designed Winter Box from FabFitFun in blue and white; this white and gold Holiday Box from GlossyBox; and this appropriately green Holiday Chocolate Truffles Gift Set from Godiva that's all about setting the mood for the holiday season.
Custom boxes offer a chance to get creative with your deals, as with this Natural Cannabis Limited Edition 420 Box that uses a high-end gold foil design on a dark background to show off the product samples within.
2. Limited Edition New Product Release Boxes
What better way to advertise your new product release than by creating a special, limited edition box to go along with it? You might decide to send the boxes to influencers for a public relations campaign, like Red Bull did with the release of Red Bull Orange. For that campaign, the company used silver foil on top of its white outer box, incorporated a matching orange box, and use special touches like a ribbon to help release the Red Bull can from its cutaway center.
Or you might create an extra-special box to up the luxury factor for customers who are loyal to your product, as La Mer did with the release of its moisturizing matte lotion. The La Mer box is a riff on a vintage pinball machine and Chinese puzzle box and contains a rigid board outer sleeve wrapped in matte paper with an inner box that slides out to reveal a playable labyrinth.
3. Limited Edition Artist Collaboration Box
A limited edition box can be a good way to announce a collaboration with an artist or artists too. Kiehl's releases artist collaborations that its customers look forward to every year. The skincare company has collaborated with artists Craig & Karl (a creative duo divided between London and New York) in 2014, Brooklyn based artist, Jeremyville in 2016, and Jeff Koons in 2017. In a similar fashion, Warby Parker has used artist's work to boost its brand, recently using Swedish artist Andreas Samuelsson's work on a lens cleaning cloth and packaging materials.
Planning limited edition boxes is a way to keep popular items fresh and relevant to your core audience, while also catching the eye of those who are unfamiliar with your product. Take Nadege Patisserie in Canada, which used limited edition Artist Packaging Series to generate excitement about its popular French macarons. The collectors' series features the imaginative work of Matthew Del Degan, Virginia Johnson, Brandon James Scott and other creatives. With the rollout of each design comes a custom complementary macaron flavor chosen by the artist and developed by the patisserie's chef.
4. Limited Edition Brand Collaboration
Tying in your own product to another company or event is a great way to drum up business and excitement for both parties. It takes some planning, of course, but brands like Birchbox have paired with Mad Men, while the middle-grade reader subscription box LitJoy capitalized on the popularity of Harry Potter to create a themed Magical Edition box for its fans. In another direction completely, The Seriously Good Chocolate Company created a special box of chocolates inspired by the Burt Munro movie The World's Fastest Indian, starring Anthony Hopkins. Of course, if you want to create special packaging like this, make sure you have permission to use another brand's name and likeness.
5. Limited Edition Box for Giftee
One way to make a gift box selection more appealing is, quite simply, to create a really beautiful looking gift box with a specific giftee in mind. That's what the Handmade Soap Company did with its Because You're Amazing gift box, emblazoned with those words in gold foil on the outside. Birchbox always has some specific giftee boxes on hand to inspire buyers, like its Time to Dazzle box that sparkles with silver foil and festive pink and purple dots.
When you know just what type of custom limited-edition gift box you'd like to create, head on over to Distinct Packaging to make your custom designed box a reality. Our easy-to-use design software, low minimum order, and responsive customer service make it a no-brainer when it comes to creating limited-edition custom packaging.