How to Make Your Influencer Campaign Shine with Distinct Packaging

July 31, 2018 by Erin Behan

CMD Creative Influencer custom suitcase box
Photo credit: CMD Creative Studio

Creativity is the name of the game at CMD Creative Studio, a New York-based agency that specializes in creative packaging for influencers as well as floral and event design. So when Kylie Siemens, CMD's director of communications and special events, was looking for a custom printed shipping box for an Old Navy influencer campaign, she knew she had to find something special.

Siemens needed a cardboard box that would mimic a high-end suitcase in look but be able to stand the rigors of shipping. The summer-themed mailing was headed to male influencers in time for Father's Day, and it needed to look sharp to match its contents of warm-weather goodies including an Old Navy Hawaiian shirt, hat, sunglasses, and an inspirational, summer-ready music playlist.

Siemens didn't know exactly where to start, so she did what most of us do, and turned to a Google search. That online search for custom packaging companies led Siemens to Distinct Packaging's work on a branded suitcase-like box created for an influencer campaign by JGoldsteinPR around Pup Star: World Tour, the third in a series of children's movies about adventurous talking dogs.

An image of the Pup Star suitcase "popped up in my search engine,"" Siemens says of the Distinct Packaging blog post, "and I thought, huh, that looks pretty much what I need, so that's why I reached out."

Old Navy Influencer custom suitcase box
Photo credit: CMD Creative Studio

Going with printed customized packaging was a different approach from CMD Creative Studio's previous mailings in which they bought generic packaging from retailers and then customized them in-house. The reason for going with Distinct Packaging? That it was "so easy" to get exactly what they wanted with zero hassles, she says. "One stop: done, printed. I feel that Distinct Packaging brought it to the premium level for print."

Siemens needed responsive customer service to make her idea a reality and lightning fast turnaround time to get the boxes to her office in time to mail them out, both of which she says she found with Distinct Packaging.

"It was nice because the team was really easy to work with," she says, adding that she was especially impressed that Distinct Packaging met the "real short timeline that I had given them" of just two weeks, which included a holiday weekend. "They turned everything around quickly, so it felt quite seamless."

Siemens' fears about quality from a company she'd never worked with before were put to rest when she got a sample in the mail and received a video of how to build the box, too. "I just felt like the whole team worked together to get them to us on time, and they looked amazing," she says.

In fact, CMD was so impressed with Distinct Packaging's ability to custom design packaging that Siemens says she's "already pitched Distinct Packaging to another client of ours."

The options for custom printed packaging with Distinct Packaging go beyond shipping boxes that resemble suitcases, of course. Distinct Packaging offers a range of corrugated boxes, folding cartons, beverage boxes in a variety of shapes and sizes (including custom sizes). And those who need something extra they don't see on the site, whether it's a special shape, cut-out, printing method, and the like can request a quote using a simple online form. To speak with someone in person, call (877) 464-1959, Monday to Friday, from 9 a.m. to 5 p.m. EST, or email at

Orders with Distinct Packaging always ship within 10 business days of being placed, and there's no minimum order. To get started on creating custom packaging, head to
Erin Behan

Written by Erin Behan

Erin Behan is an L.A.-based writer and editor who considers fine paper one of life's little pleasures.


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