How to Personalize Your Packaging for Each Customer

June 26, 2018 by Erin Behan

Many small- to medium-sized businesses may not have the resources to print individual names on packaging in the way that Coca-Cola or Nutella has done to personalize its products, but there are plenty of easy, low-cost ways to add personalization to your packaging when you work with a digital print for packaging outfit such as Distinct Packaging. We've got five ideas below to get your creative juices flowing.

Obey custom boxes
Photo via Obey

1. Add a thank-you note on the inside flap of your custom packaging.
A surprise personal message on the inside flap of a box is a nice way to get the attention of your customer. Whether it's something simple along the lines of "thanks for shopping with us" or a message that changes with the seasons like the box, pictured above, from Obey clothing line that says "Happy Holidays from Obey," a message on the inside flap is a nice way to show you've taken care with your packaging—and in correlation, your products and brand.

Love coffee personalized cups
Photo via Love Coffee

2. Leave a blank space on the outside of your custom packaging for writing in your customer's name.
Think of it as the coffeeshop-style way to personalize custom packaging, only get a little creative with it. Take Love Coffee, a Santa Monica, Ca., cafe that takes its cup personalization beyond Starbucks, which simply writes its customer's name on takeout cups. This love-themed outfit stamps its cups with the message "_____ Deserves Love," and its baristas fill in the name as people order. That kind of a heartfelt message printed on a custom packaging with room for you to handwrite your customer's name is an easy way to make a personal connection between your brand and your customer.

Oreo mailer boxes
Photo via Oreo

3. Create a series of themed boxes that your customers can choose at checkout as gifts.
Oreo has played with customized packaging before, but its latest iteration has celebration-themed packaging all ready to go and ordered on Amazon. Want to say "Happy Birthday," "Thank You" or "Crushed It!" Oreo has a pre-printed gift box that personalizes the sentiments and that are ready for shipping to a graduate, birthday boy or girl, or anybody else who appreciates fun packaging on a well-loved product.

Princess Polly messages
Photo via Princess Polly

4. Add messages to your packaging that speak directly to your customers
Is your brand serious, cheeky, fun-loving? Use text on your packaging that speaks to your audience in your brand’s voice. It might mean a message like "obviously you have great taste" or "hello darling" from Australia-based online clothing brand Princess Polly. Text like this establishes a warmth and conversation with someone who may have only interacted with your brand online. It might also get you some love on Instagram or Facebook, boosting your brand presence beyond one single customer.

Need Supply Co
Photo via SuchaPriss

5. Capitalize on your packaging and use it as inspiration for other sellable items.
You want to make sure your company's personalized packaging matches your overall brand to create a cohesive message, sure, but if you develop a strong enough brand presence on your packaging, there's room to turn it into a sales opportunity too. Take the high-end clothing site, Need Supply, which has turned the eye-catching messages on its packaging, "Hello: I'm Here" into jute and leather tote bags, which retail on its website for $68. Naturally, these designs get shared on social frequently.

Now that you've got ideas for personalizing your packaging for your brand and business, here's how Distinct Packaging can help you pull it off. The online digital print for packaging shop has corrugated mailing boxes, folding carton boxes, and beverage boxes—all in multiple sizes—ready to be customized. Add pictures, text, colors, or whatever you wish to personalize the box for your customers. The online tool is simple and easy to use, and order ship within 10 business days of being placed.
Erin Behan

Written by Erin Behan

Erin Behan is an L.A.-based writer and editor who considers fine paper one of life's little pleasures.


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