Weddings, like any big special event, take a lot of planning. Whether you're stretching your engagement out into years or you're looking to tie the knot just a month or two after your engagement, you've got a laundry list of things to do. Often last on that list? Wedding welcome packages, wedding favor boxes, and wedding favor packaging.
The work of building your company and boosting your brand doesn't stop when a customer clicks "purchase." Once the sale has been made, there's the business of getting your products to your customers safely — and to exceed customer expectations while doing so. Properly done, your shipping experience can be the exclamation point on your branding and create loyal customers who will come back again and again. We've got five ways to make sure your shipping gets the right kind of attention for your brand.Read More [fa icon="long-arrow-right"]
Is there anything that can't be sold via subscription? That's the question being asked across industries as more businesses switch to a subscription model. According to Fuel X McKinsey, e-commerce subscription companies generated $5.6 billion in sales in 2017, up 36% from 4.1 billion in 2016. The consulting firm focused on startups estimates the total market size for subscription e-commerce sales to be about $10 billion. In short, the subscription business model is booming.Read More [fa icon="long-arrow-right"]
When branding and promotional agencies need custom packaging for a client project—shipping, a product rollout, special event, or other branded need—it's important to work with a custom packaging company that excels at customer service and has effective communication down pat. After all, the project is going to involve a three-way conversation between the agency, the client, and the packaging company—any wrinkle in the process and the promo agency is usually the one who takes the heat from the client.Read More [fa icon="long-arrow-right"]
You wouldn't give a product presentation wearing your slouchy weekend sweatpants, and you shouldn't send your product off to your customer in the packaging equivalent, a nameless and faceless cardboard box. Put simply, presentation matters, and in the world of online retail, your first impression is the packaging that lands on your customer's doorstep.Read More [fa icon="long-arrow-right"]
When the Valentine's Day shopping crush hits your business, you want to be prepared. We've got 5 tips to ensure your Valentine's Day gift orders will go out the door without a hitch, from ideas on planning your marketing in advance to the easiest way to design and print custom packaging for your business.Read More [fa icon="long-arrow-right"]
Maybe your packaging design is staler than your great aunt's fruitcake, maybe your current package design fails to reflect a new direction for your brand or business, or maybe you just want a fresh start. Whatever the reason, starting the new year with a package redesign is a great way to refocus your business. Here are a few questions to ask yourself as you embark on a package redesign.Read More [fa icon="long-arrow-right"]
"There's something special about opening a box" says creative director Tammy Duncan, who runs Orange You Glad, a graphic design studio in Brooklyn, N.Y., offering branding, logo design, and custom illustration services. "Great design, of course, takes a box from being just a container to a branded experience that gets you more business and gets people talking about you."Read More [fa icon="long-arrow-right"]