If you're still shipping your product in a generic shipping box, you're missing out on two prime marketing opportunities: the chance to reinforce your brand identity with your existing customers and the chance to market your brand to new customers with custom packaging.Read More [fa icon="long-arrow-right"]
To quote the immortal Homer Simpson, "Mmm donuts," or was it "Mmm donut packaging"? Either way, donuts (and the cool packaging they often come in) have our attention due to a VIP upcoming food holiday: National Donut Day. Read on to see some of the most creative donut packaging out there and to find out where you can get a free donut on Friday, June 7, 2019, otherwise known as National Donut Day.Read More [fa icon="long-arrow-right"]
There's a day celebrating pizza (yum), siblings (awe), and even a day dedicated to opening an umbrella indoors (for real—it's March 13), so why not one celebrating packaging design? That "why not?" was the genesis of National Packaging Design Day, started in 2015 by Design Packaging and the Dieline to celebrate all things packaging design. It's even got an official listing on NationalDayCalendar.com, where you can go to make sure you never miss national unicorn day again.Read More [fa icon="long-arrow-right"]
Design ideas are all around us — in nature, art, everyday objects, and books. And we've got some great books that'll inspire you towards topnotch packaging design, whether you're stuck on a creative problem you just can't solve or you need help starting from scratch. Jump into these six books for packaging knowhow, design confidence, and lots of inspiration too.Read More [fa icon="long-arrow-right"]
Can limited-edition custom boxes boost your business? Indeed they can. The payoff from an investment made in custom packaging can be big, and limited-edition custom boxes have the added allure of cashing in on people's FOMO (fear of missing out).Read More [fa icon="long-arrow-right"]
Inspiration for package design can come from many places. Some might find it in the shower, others while taking a walk in the park. But what about when you're sitting in front of your computer, musing over what your next package design should be? There's a website for just that moment—several, actually. Beyond our own blog, Packaging from Every Angle, the following five sites are smart places to go when you're online and in need of a creative spark, whether you're just casually browsing for inspiration or need ideas for your next packaging design ASAP.Read More [fa icon="long-arrow-right"]
Weddings, like any big special event, take a lot of planning. Whether you're stretching your engagement out into years or you're looking to tie the knot just a month or two after your engagement, you've got a laundry list of things to do. Often last on that list? Wedding welcome packages, wedding favor boxes, and wedding favor packaging.
Custom bags—shopping bags, gift bags, event swag bags, and the like—are a highly practical, cost-efficient way to advertise your business and impress your customers. Custom bags serve as a walking advertisement for your event or business, reaching more than just the initial customer, and they do so at a very low cost when compared with most advertising buys. But how can you tell that you're getting the best personalized bags for your buck? We've got four questions to ask before buying custom paper shopping bags online.Read More [fa icon="long-arrow-right"]